David Caballero, from Barcelona. ​

He began his professional activity in 1986 in the area of ​​Graphic Design, ​to later enter the field of Art Direction and Advertising. ​

His longlasting career includes agencies such as Euro RSCG Vizeversa, Vinizius, Young & Rubicam, High Definition-Washington Olivetto, and Delvico Bates. In 1996 he joined SCPF as Partner and Creative Director. He has worked nationally and internationally for advertisers such as BMW, IKEA, DAMM, ONCE, DIAGEO, EVAX, BANC DE SABADELL, SAN MIGUEL, CODORNIU, EL CORTE INGLES, COCA-COLA, PHOTOESPAÑA, etc. ​
Since he began in the advertising sector, he has won several awards at ​the most relevant festivals in the sector: Cannes, San Sebastián, Laus, D&D and the New York Festival, including two Grand Prix on TV and in Graphics ​at the San Sebastián Festival and CdeC del Creatives Club. ​Three National Effies Grand Prize as well for BMW (2) and Ikea.​

He has been a jury on different occasions of the San Sebastián Advertising Festival, one of them as President of the Jury and at the Laus Awards. ​

He has also been a member of the Creative Club Board and a speaker at several universities and organizations. ​

​In 2017 he was appointed as the Creative General Director of SCPF. ​

After the merger in Spain of the three agencies: SCPF, Wunderman, and JWT, since January 2020 he has been the Creative General Director of the resulting agency, Wunderman Thompson, leading a creative and strategic team of more than 75 people.