Devi started her career in advertising industry in Y1995 after she felt more enjoy watching commercial break, compared to the TV program itself. Devi has worked in McCann-Erickson, Leo Burnett, Grey Worldwide, JWT, Asatsu-Dai Ichi Kikaku and now she joins back Wunderman Thompson.

Managing brands like Sunsilk, Gillette, Goodyear, Frisian Flag, BMW, Mitsubishi, Pocari Sweat, HSBC, Shell, to name a few. These brands introduced her to the power of brand, the strengths of strategy and the insight of varied consumers. In her weekends, Devi will be happy driving around Jakarta or training her cats.

Devi believes in power of brand to move people. This proven with her brands in WT: Mylanta with #MylantaMakanBijak (Wise Eating) and Combantrin with #CombantrinJamMainKita (Our Playing Time) that successfully initiate movement. These brands also awarded with Silver and Bronze in 2018 Citra Pariwara advertising festival.