With more than 25 years of industry experience, Fabiana started her professional career at Lautrec Saatchi & Saatchi and later moved to Capurro & Asociados. In 1993, she joined Y&R working in the account department and was consistently promoted. In 2008, Fabiana was appointed to General Director, then moved to EURO RSCG and FCB Buenos Aires in similar positions. In 2016, she joined Wunderman Buenos Aires to lead the integrated team for Movistar and in 2017 she took on the role of General Account Director. Throughout her career she has worked for brands such as Visa, Telefónica, Danone Lácteos, Danone Aguas, Alto Palermo, BBVA Banco, Claro, Peugeot, Citröen, Nivea, Eucerin, Oreo and Fargo, and many other companies.