Our People

Felipe
Cabrera

VP Planning Director

FELIPE LEADERSHIP PHOTO2

Office

  • San Juan

Felipe is a passionate student of human behavior who has always been intrigued by the decision-making process, particularly what drives our decisions, how they are shaped, and of course what brands can do to influence them. He’s been lucky enough to study and impact decision-making in agency and client roles across different regions, including the US Hispanic market and Latin America, in a variety of different categories like consumer packaged goods, travel, retail, and QSR.