CEO Egypt & North Africa
|Hany is Wunderman Thompson Egypt and North Africa CEO.
Hany is also Executive Chairman and 40% shareholder of ICG, and Chairman of GroupM Egypt, both are WPP Companies based in Cairo. Hany brings 28 years of experience to the marketing communications industry in Egypt.
Known as one of the country’s leading communication entrepreneurs, Hany’s business acumen coupled with a keen understanding of client needs and local market insights have driven the team’s agenda for growth and achievement, contributing to the success with a wide number of clients, from an impressive array of industry sectors.
Hany began his entrepreneurial career in 1992, when he had the vision to open Egypt’s first specialized agency in below-the-line marketing, Bonus Advertising, with just 3 employees. The company became market leader by 1997. His prestigious client list includes many flagship accounts, but winning the Vodafone BTL business in 1999 was a major achievement.
Under Hany’s leadership, Vodafone’s impressive growth and market standing is what attracted WPP to acquire the agency and name him CEO of the Group.
Hany is a member of the Egyptian Federation for Advertising.