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Jacques van Niekerk

Global CEO, Data


  • New York

Jacques van Niekerk is the Global CEO of Wunderman Thompson Data, where he is responsible for leveraging his unique experience building global marketing, media, data and technology businesses to develop and expand the agency’s vision for delivering comprehensive global data platforms, products, analytics, data sciences and consulting solutions.

Prior to Wunderman Thompson, Jacques was the CEO of Wunderman Data. He has always been considered a pioneer in the digital marketing space, as one of the founders of Acceleration, the premier marketing technology consultancy that helps brands harness the power of marketing technology to maximize growth and enhance the consumer brand experience. Acceleration became part of WPP Digital in 2012 and Wunderman in 2016.

Jacques began his career at Ster-Kinekor, the largest cinema group in his native South Africa. While there, he developed marketing strategies for international film studios such as Miramax and Castle Rock. He then worked as marketing manager at M-Net (part of the Naspers Group) before managing the marketing launch of South Africa’s first free-to-air broadcaster,

A frequent public speaker, Jacques shares his unique point of view at global industry events and conferences from groups including Forrester, MarTechEurope, CES and Adobe Summit. He also keynoted Samplecon, the premier market research conference. Jacques has been published in AdWeek, AdForum, Ad Age, AdExchanger, The Wall Street Journal, the Confessions of a Marketer podcast, and more.

He previously served as a board member and trustee of Afrika Tikkun, a nonprofit organization that provides education, health and social services to underprivileged communities in South Africa.

He lives in Connecticut, and is a husband, and father to two incredibly inquisitive children.