James 在 dot.com 时代刚起步时就从新加坡这个小岛跃入了电子商务世界,从 20 世纪 90 年代末开始概念化和建立商业网站,然后进入广告创意世界。

A 20-year digital veteran who wasn’t satisfied with only creating interactive advertising campaigns, for James advertising had single purpose: driving business results.

The former Executive Creative Director was a very different type of creative – a ‘Business Critical Creative’ who wasn’t obsessed about Cannes but winning ROI and innovation awards for work focused on driving conversion for brands.

Approaching solutions from both left and right brain, marrying strategic business thinking with innovative creative ideas, James’ approach resulted in a perfect fit for the unique Chinese landscape, where e-commerce is much more than just an online sales channel.

在中国的八年里,詹姆斯为一系列全球顶级品牌建立了商业业务,包括耐克、匡威、宝洁、雅诗兰黛、海蓝之谜、MAC化妆品、汤姆福特、惠氏和百加得,其中许多品牌都被认为是中国电子商务一流品牌。