Executive Creative Director
Colombian with 39 years of age, 9 of them in Mexico. Degree in Graphic Design, Animation and Multimedia from LaSalle College in Colombia. Born in the digital field where he acquired skills in programming, UX and UI. His career spread among agencies such as: Leo Burnett Col, Proximity BBDO Col, JWT Mexico, Flock Linked by Isobar, Head of Creative in KTBO and currently Head of Creative in DraftLine – Grupo Modelo / AB InBev México . His career has transformed him into a full stack creative, bringing to life projects that combine traditional media to brand experiences with technological innovation. In over 15 years of experience, he has co-created ideas that have been recognized at festivals such as: Cannes Lions, Webby Awards, D&AD, El Ojo de Iberoamerica, IAB MIXX, Effie and Clio. Nowadays, his biggest satisfaction and one of his biggest challenges has been to form and consolidate the creative vertical of draftLine México, in less than 3 month, where he has had the opportunity to lead projects, 100% based on data to create dynamic and personalized content, maintaining a constant optimization process to achieve the best business results. This year he and his team won 5 awards in El Ojo de Iberoamérica for the fist time in the history of draftLine México, and also 4 shortlist and 1 Merit in The One Show 2021.
He has experience leading creative and strategic projects for clients such as: Google, YouTube, AB inBev, Kellogg LATAM, Mattel LATAM, Ricolino (Bimbo), Vans, among other. His greatest passion is to make ideas come true and he is always on the move, looking for a creative evolution for him and his team.
He also has had de honor to be part of the jury at Webby Awards in 2018 and 2019, Circulo Creativo de México in 2019, El Sol de San Sebastian 2019, IAB MIXX México 2019 and EFFIE LATAM 2020.