Juan Guerrero

Juan Carlos Guerrero

Chief Creative Officer


  • Mexico

Juan Carlos Guerrero (aka “Warrior") is a true hybrid creative who blurs the lines between pencils and pixels. His enthusiasm for innovation and breakthrough ideas has served his clients well over the past ten years.

He’s an inspiring creative leader who delivers memorable brand experiences that result in business growth for clients. He’s won more than a dozen EFFIE Awards, including the GRAN EFFIE in Mexico each of the last two years.

His role as an integrated creative director includes work for P&G, Kellogg’s, Philip Morris, Diageo, Colgate, Citibank, Canon, Reebok, Carso Group, IBM, Ford Motor Company, Volvo Cars, Jaguar, Land Rover, SAP, HP, American Express, BAT, Absolut Vodka, Palacio de Hierro, Alimentos Capullo, Banamex, PayPal, Nestle Foods, Hasbro, Comex, Hotels.com, Movistar, Bayer, Expedia and Kinder.

Juan’s work has been recognized at national and international advertising awards including Cannes Cyber Lions, El Ojo de Iberoamérica, LIAA, The Clios, The New York Festival, The Midas Awards, The IAB Awards, The Caples Awards, and El Círculo Creativo de México.

He has collaborated with agencies such as MPC Colombia, Y&R/Wunderman Colombia, Grey Group Colombia, Wunderman Mexico, OgilvyOne Mexico, ARC/Leo Burnett, Tequila TBWA and Y&R Mexico.