Julián A. Mercado C. is a graduate in Comunication Sciences from the Pontificia Universidad Javeriana of Bogotá, Colombia with a major in Journalism. Julián is an authentic and proactive leader that reflects the passion and proactiveness of the +WT Network. Mercado has more than fourteen years of executive experience within the WPP ecosystem and a proven track record in year-on-year net sales growth, operational cost optimization and profit maximization.

In 2015 was appointed as MD driving the company to steady year over year growth from a business perspective and leading long-term relationships with key clients. In 2019 he successfully led the launch of Wunderman Thompson in Colombia as part of WPPs transformation strategy. A strong challenge both from a cultural and business perspective.

He is focused on fostering the company's culture and inspiring teams to pursue growth. In charge of business development and overall agency performance.

Interested in Strategic Desing, Commerce, Business Ecosystems, Communication Strategies and Marketing Technologies.