Julian A. Mercado
Chief Executive Officer
Authentic and proactive leader focused on fostering the organization´s culture while inspiring teams to pursue growth.
Guiding the company to an updated and contemporary culture outlook; world class creative recognition including Cannes, The One Show, D&AD, CLIO and Effies alongside a proven year over year net sales growth, operational cost optimization and profit maximization.
Sixteen years of executive experience within the WPP ecosystem, Julián has been instrumental in positioning Wunderman Thompson as an industry reference and one of the leading agencies in Colombia.
As a hallmark: He successfully led the merger of JWT and Wunderman in Colombia as part of WPPs transformation strategy, a strong challenge both from a cultural and business perspective.
Today he's in charge of business development and the overall agency performance, vested in consolidating capabilities such as Marktech, Strategic Design, Commerce, Business Consulting, Communication Strategies and Marketing Services.
Hands-on experience in global, regional and local operations for: Adidas, Snap Inc., Nestle, Nokia, Ford, Master Card, Microsoft, GSK, Mazda, Honda, BAT, amongst others.
More importantly: Colombian born, brought up in the US. Skateboarder, fan of pro wrestling and world soccer