K2 began his digital career in 2000 during the internet boom in Asia. He started at independent agency AGENDA as a Client Service & Business Development Director in the Taipei office. In 2007, K2 moved to the General Manager role at AGENDA Beijing, which was later acquired by WPP and placed in the Wunderman network. In 2010, K2 set up the Guangzhou office and later became Managing Director of both the Beijing and Guangzhou offices. In 2018, K2 moved to Guangzhou for the MD role for the Wunderman Thompson South China region.
K2 has vast experience in end-to-end digital services for both multinational clients and Chinese brands in fast moving consumer goods categories like banking, auto, consumer technology and the internet. He knows both B2B and B2C environments having worked on brands including Carrefour, Citibank, Mars, Volkswagen, Colgate, HSBC, Citibank, Bentley, Microsoft, 7-Eleven, Nokia, and many others.