Chief Creative Officer
- Sao Paulo
Over the past two decades, Keka Morelle has worked for some of top agencies in Brazil, including F/Nazca Saatchi & Saatchi, Fischer, FCB, DM9DDB and AlmapBBDO. This diversity of experience inspires Keka’s vision of work and culture and how great creativity results. With different creative and entrepreneurial approaches, the companies Keka has worked for shape her way of seeing creative leadership – which led to her winning her first Gold Lion at Cannes in 2005 and many other awards since.
After being named Executive Creative Director at AlmapBBDO in January 2019, Keka moved to Wunderman Thompson Brazil in September as Chief Creative Officer, leading a team of more than 100 people in São Paulo and Porto Alegre and reporting to Pedro Reiss, CEO of Wunderman Thompson Brazil.
Keka has been a jury member at top international festivals, including Cannes, D&AD, One Show, NY Festival, El Ojo, and Young Guns. She’s also taught art direction classes at prestigious creative schools Escola Cuca, Perestroika, and Miami Ad School.
At Almap, she created the global ‘Made of Brazilian Summer’ campaign for footwear brand Havaianas, which launched in more than 20 countries and was one of the most awarded campaigns of 2017 according to the Gunn Report. She’s led creative work for major brands like Antarctica, Lays, Ruffles, Quaker, HP, Volkswagen, and O Boticário.
Originally from Rio Grande do Sul, Keke moved to São Paulo in 2001. She graduated from PUCRS in Porto Alegre and received a post-graduate degree in Fashion at Santa Marcelina University in São Paulo. Keka has been chosen by the Premio Colunistas Brasil for Professional of the Year 2017 and as Creative Professional in 2018 for the Caboré Awards, the most prestigious advertising award in Brazil.