In September of 2010, Lorenzo became creative director at Euro RSCG, now known as Havas Worldwide Milan, a television-focused advertising agency. On the Euro RSCG/Havas team, Lorenzo expanded the agency’s overall focus from TV to digital and PR. After only two years, his effort to integrate these areas was a success, as witnessed by the award-winning campaigns ‘Loveville’ and ‘Rocco Siffredi's vow of chastity’. Both these projects were integrated media advertising projects created by Lorenzo for Durex. With this new integrated approach, Havas Milan won several other important national and international clients including Kraft/Mondelēz and Costa Crociere.