Lucy Hong is our talented Client Service Director with over 16 years of experience in the advertising industry.

She is a strategic planner with expertise in integrated marketing communications (IMC) planning and consumer journey mapping. She has previously worked for top advertising agencies such as Interone, Serviceplan group, and JWT/Y&R. Lucy specializes in the automotive category and has worked on BMW for 8 years and Ford/Lincoln for 7 years. Additionally, she has worked with various FMCG categories such as IKEA, BRITA, Danone, and Colgate-Hill’s.

With her extensive background in account management, Lucy has helped various successful campaigns for her clients, making her an invaluable member of our team.