Malati Afridi

Malati Afridi

Head of Customer Experience

Office

  • Singapore

Malati is the Head of Customer Experience at Wunderman Thompson Singapore.

She brings over 20 years of experience combining Strategy, Data and CX skills. She has led global and local brands driving behavior and sentiment change for FMCG, Healthcare, Travel & Hospitality as well as for Singapore Government.

A customer-first approach, she combines rigor & curiosity with creativity to get to the truths about people, culture, and behavior.

A winner of multiple EFFIEs and effectiveness awards, she has lived and worked in India, Thailand, and Singapore.