After spending his early career in business and management consulting, he joined a tech start up Applogix as a director and shareholder where he was responsible for fine-tuning the operational and financial aspects of the business. He helped to scale the business from 10 to over 100 staff in 4 years.In late 2013 he helped Applogix through its WPP acquisition which was used to better forge its relationship with Wunderman (Wunderman Thompson), one of South Africa's leading integrated agencies.Since Applogix's acquisition, he has played a vital role in winning new blue-chip business for our group of companies with clients such as Nestle, BMW, Absa, Beiersdorf and Colgate. In doing so he has needed to create operating models and build teams from the ground up to service these clients. He is also keenly involved in defining and launching new service offerings and integrating/merging business units within the overall group.Specialities and interests: Sales, P&L management, Strategy, Finance, Operations, Process Implementation, Systems Design, Digital Marketing, CRM, Programme and Portfolio Management.