María Elena Fernández
Chief Financial Officer
Maria received her Accounting degree from Universidad Nacional Autonoma de Mexico and has accumulated more than two decades’ experience in accounting, taxes and SOX controls. She worked for Nielsen México for 16 years, starting as account supervisor, and after five years was promoted to controller for Mexico and Central America.
Under her leadership, Nielsen Mexico and Central america completed ERP implementation for seven countries in compliance with local and global regulations and controls. As a part of the Nielsen global initiative, she was LATAM representative for transitioning financial activities to SSC located in India. In December 2015, she started as controller with WPP Group as part of SSC implementation in Mexico, where she helped move the financial process for 42 legal entities to Financeplus, implement SOX controls, and improve process standardization for all agencies. In 2018 she was named CFO of Mirum Mexico, and in 2020 was promoted to CFO for Wunderman Thompson Group in Mexico. Maria is part of WPP's market-leading digital advertising business, applying her experience and best practices to help Wunderman Thompson achieve its business goals.