WTD LEADERS Mark Truss

Mark Truss

Chief Research Officer

Office

  • New York

Mark Truss is the Chief Research Officer for Wunderman Thompson Data, overseeing research, insights and brand intelligence. Using traditional and emerging research techniques, Mark and his team help companies uncover hidden truths about consumers, cultures and brands that drive impactful communications across a variety of media channels.

Mark is also an active contributor within the industry. He writes for and speaks at events hosted by the Advertising Research Foundation and the 4A’s and the IAB; as well as lends his expertise to industry bodies, such as the Market Research Council and the Ad Council’s Research Committee. In addition, Mark is an adjunct professor at Columbia University and NYU and serves as a board member for the ANA’s Educational Foundation and the Advertising Research Foundation.

In his spare time, Mark plays lead guitar in a band of market researchers, known as “The Outliers.”