Chief Commercial Officer
Michael Roets is the Chief Commercial Officer for Wunderman Thompson Data, responsible for driving commercial success in a dynamic marketplace. Working closely with the CEO and management team, he ensures internal alignment with commercial strategy, while helping prioritize initiatives that drive business growth, market share and profitability.
In his role, Michael guides business segment owners to ensure viable practices and scalability of operations. He also manages performance reporting frameworks to provide business managers with a clear view of performance at client, project and line of business levels.
When Michael is not working, he is often found browsing specialist wine stores for interesting gear (natural, organic, biodynamic, authentically made) to satisfy his geeky wine hobby.