Chief Data & Analytics Officer
- Washington, DC
Mike’s mission at Wunderman Thompson Health is to integrate data with strategy to inspire creative and innovative digital experiences while deploying measurement methodologies to accurately evaluate impact and provide the basis for results optimization.
His marketing analytics background makes him a proponent for grounding recommendations and customer experiences in data. His direct marketing upbringing instilled an “acquire with the intent to retain” mindset when developing acquisition and loyalty strategies and solutions. He encourages clients to adapt to today’s ever-changing marketing landscape by combining technology with creative to deliver meaningful, individually relevant experiences.
Mike’s experience spans pharmaceutical, devices and insurance verticals. He is leading the pharmaceutical industry in embedding CRM-based approaches to engaging and marketing to healthcare professionals. He has obtained extensive patient acquisition, support and loyalty experience across many verticals, including health and insurance. His vast client experience spans numerous health categories, including oncology, diabetes, cardiology, respiratory, dermatology, immunology, infectious diseases, women's health and CNS. He has applied his expertise helping both blockbuster brands and orphan drugs.
Prior to Wunderman Thompson Health, Mike served as a senior marketing analyst at Lillian Vernon, developing and deploying customer acquisition and circulation strategies for each of Lillian Vernon’s 8 catalog divisions. Mike earned a bachelor of science degree in business administration and marketing from John Carroll University.