Client Services Director
I’ve been with the agency since it was founded in 2019 with the merger of SCPF with JWT and Wunderman. My current role is Client Services and Business Development Director, although as I have always done, I try to participate in anything I can learn from or that I think I can contribute to.
I started my career in the late 80’s as an Account Executive at the creative agency, Prat & Domenech, in Barcelona. I managed all the brands belonging to its largest client, Jabones Camp. The following year I was promoted to Account Director and then Assistant Managing Director of the Madrid office until 1992. I then joined Delvico Bates until 1996, when I joined the team that founded SCPF. During my extensive career at SCPF I have worked for clients such as Procter & Gamble, Damm, TOUS Jewelry, Pans & Company, Bimbo, Indo and Turismo de Cuba, and have received seven Effie awards.
I think that one of the reasons why I enjoy my work after so many years is the contact with young people, with those who are starting out. I love being able to teach them everything I know, to see them grow and, above all, to learn from them and be infected with their enthusiasm.
One of the professional achievements that I’m most proud of is the special relationship I have been able to have with the Evax account. I've been working for the brand for more than 25 years and I've seen a lot of people come and go, great teams at the agency as well as great professionals on the client's side. I have been able to share with them all a long history of brand building replete with successes and continuous learning; and I’m still lucky enough to be a part of it even now.
My joy is, of course, my children. I love spending time with them more than anything. If I’ve got any holidays leftover, then a trip, and if I only have a few hours, a good book. And as soon as the summer is over, mushroom picking, naturally.