WT Indonesia LEADERS Zunainah

Nena Zunainah

Director of Content & Social Media


  • Jakarta

Nena plays with words. Her role in Wunderman Thompson Indonesia is to ensure the creation of good content. From planning and implementation, to monitoring and evaluating. It’s about delivering the right message, to the right person, at the right moment. ​

Her passion in writing led her to start a career in the media industry. Since 2006, she began her content exploration in Femina group for CLEO magazine. Her responsibility was to create and supervise digital content and strategies in their official website and social media platforms. ​

Since then, her interest in digital marketing has grown. With more than 10 years' experience in content creation she joined Mirum Indonesia in 2015 and continues to expand her content knowledge with Wunderman Thompson Indonesia. ​​

She leads the Content & Social Media team with planning out content & social media strategies and brainstorming ways to connect with current and potential customers. The task is to introduce those customers to interesting and meaningful content that captures attention and drives engagement. ​

Her interest outside of work is mostly related to travel and exploring new places and cultures. ​