After completing a post-graduate degree in finance, Niel started his own business, Commcentrix, in 2009. It was one of the first agencies in South Africa to specialise in offering digital services, focussing specifically on delivering open source solutions to clients, web development and marketing automation. The business grew a healthy client base and was acquired by Wunderman in 2017 as part of the group’s web development growth ambitions.

Following the group’s rebrand to Wunderman Thompson, Niel found himself leading Client Service and Commercial operations for the Technology division at Wunderman Thompson South Africa. He recently took the reigns as MD of the division, and leads a team that works on both SA-based and global clients. The SA team collaborates with global teams on large platform, martech and dev solution projects on an ongoing basis, and has built a solid reputation across the Wunderman Thompson group.