Executive creative director
- United Arab Emirates
Pablo joined Wunderman Thompson Dubai in November 2019 as Executive Creative Director and recently became member of the EMEA and MENA Creative Councils. Prior to that he was one of the most innovative Creative Directors at Wunderman Buenos Aires. His journey has seen him thrive at different agencies, in multi-cultural markets: from Argentina and Mexico to the USA and the UAE.
During his career, he has led global, regional and local campaigns for high-profile brands such as Bose, Burger King, Lenovo, Philips, Got Milk?, VW, Renault, Unilever, Reebok, AB InBev, FedEx, Microsoft, and Heineken, to name a few; earning over 200 awards at all major creativity and effectiveness festivals across diverse media.
Pablo is also a regular judge at industry award shows including the New York Festivals, the Lisbon International Ad Festival, the British Cresta, and several times at Diente CCA (Creative Circle of Argentina), the most prestigious creative institution in that country.
His work is well-known among people, juries and the press alike, having been featured in Fast Company, VICE, Contagious, Adweek, Ad Age A-List, The Drum, Campaign and most recently, on the Lürzer's Archive cover, a first for the MENA region. One of his projects is also part of the permanent collection at the Poster House Museum in NYC.
Born in Buenos Aires, Pablo graduated in Communication and attended the Underground Creative School where, years later, he also taught Concept and Copywriting.