Executive Strategic Planning Director
Pamela Pacete Garcia is currently the Executive Strategic Planning Director of Wunderman Thompson Philippines.
She led her team to win a number of strategy awards, including the Strategic Excellence award in the local 2015 digital Boomerang Awards for Benadryl’s Allergic Alice campaign, a Silver and Bronze in the local values awards called Tambuli Effectiveness. Regionally, a Silver and Bronzes in the regional Asian Marketing Effectiveness (AME) awards, and a Bronze in the regional WARC Asian Strategy Awards, for the Kit Kat Breaker Benches campaign. Her team also discovered the category and consumer insight that led to the film “Stand Up” for Manulife Philippines which won golds and silvers in last year’s local Boomerang Awards and a bronze in the regional creative award show Spikes Advertising Festival in Singapore.
Among Pam's roles is championing thought leadership presentations for Wunderman Thompson Philippines, sourcing from global JWalter Thompson Intelligence innovations group and finding implications for local Filipino consumers.
She is a cum laude graduate from the University of the Philippines Diliman and a continuing digital education point of interest to her is studying how her tween daughter chooses which YouTube influencer to watch at which times of the day and how this affects her daughter’s posts on Instagram Stories.