General Director of Accounts and Customer Service
18 years of experience in consulting and customer service in the world of Advertising and Marketing, leading communication strategies, process model in continuous improvement, customer orientation.
Digital Marketing and e-Commerce Diploma Universdad de Chile.
Publicist with a marketing mention, Universidad Andrés Bello.
Member of REDMAD (Women of Senior Management http://www.redmad.cl/)
Responsible for the development and leadership of the communication and marketing strategies of the different businesses, in charge of transforming and creating marketing plans towards omni-channel, automation, in the search for commercial results and KPI. Focus on Storydoing, communication of experience that manages to connect with the audience-users, with measurable results and creativity on the data. Data Driven Creativity.
Leading the relationship with the Marketing Directors or Managers, Marketing Managers, Head Of Marketing, Commercial Managers of the brands she advises.
Today is in charge of a team of 22 people: Account Directors- Marketing Leader. The area manages and coordinates the multitasking work teams: Creativity, Digital Production, Strategic Planning, UX, SEO SEM, Social Media Strategist, Reporting and analytics 80 people ). Coordination with Digital and traditional media agency.
Awards: EFFIE ACHS - EFFIE MOVISTAR - BIG METLIFE