After the merger of J. Walter Thompson and Wunderman, Pedro Reiss became CEO of Wunderman Thompson Brazil in September 2019, just two years after he took over Wunderman in Brazil. Before that, Reiss was one of the key leaders responsible for the success of, the agency where he worked for 18 years in several roles such as Director of Technology, Head of Platforms, and Co-CEO. In 2011, he participated in the negotiation of’s acquisition by WPP.

Pedro has also worked at Whirlpool, FCB, and as an advisor for companies in fintech, biotech start-ups, and a publicly traded e-commerce start-up. Pedro, who holds a degree in Business Administration from FGV in São Paulo and attended Singularity University, is part of the generation of professionals who created Brazil's first digital ecosystem and has led its innovations ever since.