Raquel Gonçalves brings over 2 decades of experience in strategic planning and consulting, developing Brand, Campaigns, CRM, Content and Digital/Social strategies, B2B Content Strategy, both at a local and global level, for brands and companies such as Vodafone, Beiersdorf, Procter&Gamble, Unilever, Masterfoods, Nestlé, Danone, GSK, Ford, Microsoft, Pernod Ricard, Accenture and Phillip Morris International (responsible for the development of the global B2B Content Strategy, applied in 40 markets). Raquel was part of teams that won multiple local and global awards.

With a degree in Business Management from ISCTE and a postgraduate degree in Financial Marketing, she is passionate about teaching and is an invited lecturer at the European University in the Executive Master’s in Digital Marketing, as well as at NOVA SBE Management Master. She is also mentor of the Startup acceleration WPP Booster program.