Ray is currently one of the first creative leaders applying creativity and innovation into digital transformation for clients. He believes brand creativity should live beyond comms, across products, services and experiences.

In his previous capacity at Accenture Interactive as Chief Experience Officer, he worked with Droga5 to do just that, exploring how brands can become more purposeful and meaningful across all touchpoints of a customer’s journey.

With over 20 years of experience, Ray has worked with clients such as Unilever, Nike, LVMH, Shiseido, Starbucks, Huawei, Citibank, Ferrari, Kimberly-Clark among others, cutting his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. He was recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.

Ray is also an award jury member and speaker at SXSW, Unicorn Start-up Battles, Cannes, Spikes Asia, AME Effectiveness Awards, Busan Adstars, China Advertising Festival, and also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire.