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Sebastian
Tarazaga

Chief Creative Officer

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Office

  • Argentina

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As LATAM CCO, Patán is responsible for delivering world class services to clients and continuing to raise Wunderman Thompson’s creative profile in the LATAM market.

Patán has worked for many brands and been recognized by the top shows and festivals including Cannes Lions, Clio Awards, Effie Awards, D&AD, New York Advertising Festival, Isaac Awards, One Show, LIA, Sol Festival, EPICA Awards, Webby Awards, FWA, Ojo de Iberoamérica, and El Diente. In September 2015, Patán and his partner Dany joined Wunderman Buenos Aires as Executive Creative Directors, the #1 digital and creative agency in Argentina, according to AgencyScope. They turned Wunderman Buenos Aires into a creative powerhouse, taking it from #34 to #4 on the list of Argentinean agency rankings.

Patán began his creative career at Grey Buenos Aires as a copywriting trainee, then moved to Vega Olmos Ponce (Lowe) in 2007, where he started working with Dany Minaker. Patán and Dany have been creative partners ever since. Prior to joining Wunderman Thompson, Patán worked at BBDO Argentina, where he helped oversee the creative department. He’s also held several positions at Del Campo Saatchi & Saatchi in Argentina.