Senthil’s work has been celebrated in India and recognized globally for its ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. He won India’s first and second Film Gold Lions at The Cannes Lions International Festival in 2009.

His ideas have helped build major brands in India including Levi's, Nike, Google, Ford, Pepsi, Kingfisher, The Times Of India, ING Bank, Murugappa Group, Sri Lanka Tourism, The Diamond Trading Company, Smirnoff, Ti Cycles,, UniverCell, Lifestyle Retail, and a host of Unilever brands for India and Asia Pacific regional markets.

Senthil is credited in many creative books as writer, creative director, designer, photographer and filmmaker, and his work has risen beyond successful marketing case studies as he has achieved over 100 international creative awards.