CEO, North America
Shane Atchison is the CEO, North America at Wunderman Thompson –a network built to inspire growth for ambitious brands.
As a 25-year veteran in the advertising and digital marketing industry, Shane is recognized as an innovative leader who creates meaningful and effective experiences for clients on a global scale. As CEO, North America, Shane is responsible for driving transformative change for clients through consulting, data, commerce, and technology services.
Prior to joining Wunderman Thompson, Shane was the CMO of DOMO, a fully mobile, cloud-based operating system for digitally-connected businesses. Before that, he was the CEO of POSSIBLE, where he established the company’s strategic and creative vision to deliver award-winning work for clients. While at POSSIBLE, Shane led the Microsoft relationship globally for WPP and formed the Amazon Center of Excellence, as well as helped the agency to be recognized as one of AdAge’s ‘Best Places to Work.’
Shane joined WPP in 2006, when he sold his digital and data agency, ZAAZ to Wunderman/WPP. ZAAZ was one of the seven agencies integrated to form what is now POSSIBLE.
Shane is a sought-after thought leader and has been published in a number ofprestigious outlets including The Wall Street Journal, Ad Age, Adweek, CMO.comand The Drum, among others. He has co-authored two books: Actionable Web Analytics: Using Data to Make Smart Business Decisions published by John Wiley & Sons and most recently, Does it Work? 10 Principles for Delivering True Business Value published by McGraw Hill.
An entrepreneur and innovator at heart, Shane started his first agency before he even graduated from college, working on digital activations for Hollywood. Shane lives in Seattle with his family, and in his free time enjoys skiing and mountain biking.