Sophocles brings over two decades of experience in communication, specializing in strategic planning and brand development. Being inherently observant, Sophocles has been using this quality of his to uncover human insights and truths, connecting the dots in order to come up with effective communication strategies for brands and companies in a diverse array of sectors from FMCGs and retail, to alcoholic drinks, automotive and banking.

With studies in International Business, Sophocles has worked for some of the Greek market’s leading advertising agencies such as ADEL/Saatchi & Saatchi, Cream and Tribe/Wunderman Thompson and has supported the growth of various brands through building strong relationships with people.

As Executive Strategy Director at VML Athens, Sophocles leads the agency’s strategy team, being involved with business and strategic planning, digital and social media strategies, integrated communications and creative thinking.