WT South Asia Leaders Tarun Rai

Tarun Rai

Chairman & Group CEO, South Asia


  • India

Tarun Rai is the Chairman and Group CEO of Wunderman Thompson South Asia. He returned to the Group after a seven-year stint at Worldwide Media, a BBC Worldwide & Times of India Group joint venture. In his prolific quarter century in the advertising and media industry, Tarun has helped build some of India's most iconic brands, including Hindustan Unilever, Diageo, PepsiCo, Hero, Nestlé, GSK and Godrej. In today's dynamic and fragmented communication landscape, Rai believes collaboration with platform/domain specialists to deliver brand messaging is key. Attracting multi-disciplinary talent and creating an empowered culture are his areas of focus.

Tarun’s passions include squash, golf and contemporary art, passions he always turns to for inspiration.