Regional Creative Director
Tista started her career at Whitelight Productions, India's leading ad film production company. After assisting on more than one hundred commercials, she joined Lowe Lintas and worked on brands like Johnson & Johnson, Cadbury’s and Unilever. Building her portfolio on multinational and global brands, she did a stint at Ogilvy and worked on the best loved campaigns in the country. In 2001, she joined J Walter Thompson and in the almost 20 years since, she’s been involved with some of the largest brands in India and the most memorable and well-loved advertising campaigns. Her current portfolio includes Unilever, GlaxoSmithKline, ITC, Godrej and many others. Her current responsibility is Regional Creative Director for Wunderman Thompson South Asia.
Tista has been ranked among the 20 most creative people in Asia and worked on campaigns that have won numerous prestigious awards across the world, including Cannes, Clio, D&AD, LIA and Spikes Asia. Her recent wins include Gold, Silver, Bronze, and Finalist at AdFest; Gold, Finalist & Merit awards at One Show; Gold, Finalist at Cannes; Gold at Clio; and Grand Prix, Gold, Silver at Spikes Asia. Under her creative leadership, the Mumbai office of J Walter Thompson has won over 130 awards at Goafest, including the Grand Prix. She has sat on the jury of several advertising festivals in India and abroad, including Cannes, Clio, D&AD, Brand Equity, Kyoorius, Young Lions, Abby’s and LIA.
She was also invited to be part of the jury at the London International Awards in 2018 and join the Economic Times Women's Forum.
Passionate about gender diversity, Tista is a founding member of The Collective, an initiative solely created for women in the Indian advertising, media and design industry to fight sexual harassment and discrimination in the workplace.
As a student not only of English Literature but a student of life, and having worked on global brands, Tista believes an idea and insight can cut across geographies and connect with any culture. Her ability to simplify things and find a human connection is what makes her approach to communication relevant and meaningful.