WT Health LEADERS Tuesday Poliak

Tuesday Poliak

Chief Creative Officer

Office

  • Washington, DC

As Chief Creative Officer at Wunderman Thompson Health, Tuesday guides the creative team to produce compelling award-winning campaigns and brand tactics that drive consumer engagement across multiple channels. She oversees a full suite of brands, including Pfizer, GSK, Bayer, BI and others. Tuesday has over 25 years, experience in creative brand advertising managing, developing, and leading the creative vision across numerous brands.

Tuesday has vast experience launching brands and campaigns—both domestic and global—and has been a proven senior leader in both the United States and Europe. She has worked on such revered brands as Apple, Verizon, Ikea, Snapple, Staples, Mitsubishi Motors Europe and Pfizer and helped establish new brands like ZICO coconut water and Texas Health Resources. Prior to Wunderman Thompson Health, Tuesday oversaw creative for the Verizon Wireless business at mcgarrybowen, launching numerous campaigns and brand efforts across multiple lines of the Verizon business—from brand to value to innovation. She helped launch Verizon’s most successful plan launch to date with the Share Everything Plan.

She has a tireless passion for the powerful effect that honest, truly insightful, well-orchestrated communications can have on brands, products and organizations. Tuesday graduated from Art Center with a bachelor’s degree in advertising. Her heroes are the innovators in business, thought, art and science. She has won a myriad of awards.