I’m multicultural strategist and currently Chief Strategy Officer at Wunderman Thompson Peru.

I help my clients achieve their business and brand objectives with clear problems solving strategies, that combine deep understanding of people behavior, cultural bias that need to be changed and triggers high impact creativity outcomes.
Building brands in the long term not just in a spark of a day.

I have worked with major global brands and local brands, proud to have worked with Coca Cola, Sprite, KitKat, Ab-InBev, Nestlé, Scotiabank and others.

The most singular and significant client I have work with was Panam and Parapam Games Lima 2019, the third sport event in the world.
With a very profound and cultural relevance for Peruvians and sport culture, a project very few people imagine it will be possible, we help it thrive.

At Wunderman Thompson our main clients include Movistar, Izipay, Scotiabank, Tottus, Nestlé, Inca Kola and many other brands.

From Peru I have led global and regional projects for Kit Kat, Scotiabank and Ab-Inveb.

I’ve won 55 Effie awards, including two Grand Effie and 5 Latam Effies. I've also won 4 Cannes Lions and 4 CLIOs. I’m multicultural strategist and currently Chief Strategy Officer at Wunderman Thompson Peru. I help my clients achieve their business and brand objectives with clear problems solving strategies, that combine deep understanding of people behavior, cultural bias that need to be changed and triggers high impact creativity outcomes. Building brands in the long term not just in a spark of a day. I have worked with major global brands and local brands, proud to have worked with Coca Cola, Sprite, KitKat, Ab-InBev, Nestlé, Scotiabank and others. The most singular and significant client I have work with was Panam and Parapam Games Lima 2019, the third sport event in the world. With a very profound and cultural relevance for Peruvians and sport culture, a project very few people imagine it will be possible, we help it thrive. At Wunderman Thompson our main clients include Movistar, Izipay, Scotiabank, Tottus, Nestlé, Inca Kola and many other brands. From Peru I have led global and regional projects for Kit Kat, Scotiabank and Ab-Inveb. I’ve won 55 Effie awards, including two Grand Effie and 5 Latam Effies. I've also won 4 Cannes Lions and 4 CLIOs.