Wunderman Thompson LEADERS Vichien Techabunyat

Vichien Techabunyat

Managing Partner

Office

  • Bangkok

As a Managing Partner of Wunderman Thompson Thailand, Vichien (Pong) heads a group of CRM and Digital Client Services teams to work hand-in-hand partnership with clients and the agency’s cross-function teams to deliver a great combination of Creative, Data, and Technology services that help driving growth of clients business. Managing some of Wunderman Thompson’s global key strategic accounts with long-term partnership, Pong oversees the smooth delivery of Strategy to Creative and Implementation for Automotive, Oil & Gas, FMCG, and Technology clients.

Pong started with Wunderman in 2008, bringing with him many years of experiences, developed across a variety of expertise including digital marketing, CRM, database marketing, and MarTech. Before joining Wunderman Thompson, Pong was Country Business Manager of Unica Inc, a Marketing Solution Software provider for MarTech, Pong established Unica’s business in Thailand through solution selling strategy, networking and partnership, and solution consultancy to win 4 major clients in Banking and Telcos. Prior to Unica, Pong also spent few years at SAS Inc, a Marketing Intelligence Solution provider for MarTech, where he was responsible for business development and partnership management.

He embraces the fact that there is always a change in consumer behavior, what today may different tomorrow. So there is always something new to learn and adapt. This is so we continue to deliver the best possible campaign outcomes and return on investment for our clients.