As a Managing Partner of Wunderman Thompson Thailand, Vichien (Pong) is responsible for partnering with client and agency to drive growth for brands through the combination of creative, data, and technology.

Pong has brought him many years of experiences, developed across various expertise including CRM & Digital, Database, Integrated Brand Communication, and MarTech. He has worked across multiple industries of Automotive, Oil & Gas, Retail, FMCG, and Technology clients.

He embraces the fact that consumers’ expectations are getting higher and higher, more power and choice than ever before. He believes putting consumers at the heart of the business, “Make It Personal”, relevant, timely and insightful offers, will drive long-term brand loyalty.