Wallye Holloway headshot

Wallye Holloway

Managing Director, NY

Office

  • New York

Healthcare marketer, creative thinker, leader of groups large and small. Wallye comes from TBWA\WorldHealth where she was an Associate Managing Partner responsible for brand integration, operational oversight and client services for her Merck and AstraZeneca clients. Prior to this role Wallye held several roles as part of the oncology team at WildType.

Wallye has deep healthcare communications experience across multiple therapeutic categories. She has worked with major pharmaceutical companies, small biotech companies and diagnostics companies to develop global communications platforms for brands across a range of therapeutic categories. A strong client service leader, she has a proven track record in brand marketing, business planning, revenue growth, resource management, and new business development.

Wallye is a pioneer and seeker of what’s next. She has successfully led agency teams in planning for healthcare brands across lifecycles, including launch preparation and execution. Prior to TBWA\WorldHealth she held many Account roles at CDM NY and was General Manager of CDM Los Angeles.

She is a business driver, collaborator, and strategic partner. She believes that great client-agency partnerships lead to great strategic and creative work.

She is also a multicultural marketing communications specialist, and co-founder and host of #BlackHealthNow – a 2021 Manny award winner for Best DE&I Champion Campaign. Wallye was also actively involved in the working group that is dedicated to DE&I. And while at CDM she founded and led a successful multicultural offering – CultureVue. A passionate advocate for improved health equity for marginalized communities, she is constantly seeking solutions to impact positive change.

Wallye is a 2021 Hall of Femme Honoree. She serves on the marketing committee for the Floating Hospital in NYC. And she was recently featured in a Healthcare Communications Podcast with Harry Brooker discussing #Black Health Now.

Wallye found her passion in healthcare marketing and communications. She is motivated by being part of an industry that can literally change peoples’ lives in the most important ways - through better treatment options and outcomes. She began her career in Denver, Colorado where she was a pharmaceutical sales representative at Allergan and Wyeth.

Wallye lives in New York City and in her free time enjoys strength training, live jazz concerts, bracelet making, and traveling.