Privacy Policy

As a member of the WPP Group, one of the world’s largest communications service groups, Wunderman Thompson Tokyo (hereinafter referred to as WT Tokyo) provides valuable and excellent work to our clients based on our management philosophy and rules. Recognizing that personal information is our information asset as well as an important asset of our clients, we at WT Tokyo has established and shall endeavor to implement the following privacy policy.

  1. WT Tokyo has formulated codes and standards on the management system for personal information protection and properly applied them to all personal information handled in the course of business in order to comply with laws and regulations, governmental guidelines and other standards pertinent to personal information protection.
  2. WT Tokyo shall clearly define the purpose of use within the scope necessary for performance of business, and acquire, use and provide personal information in an appropriate manner. We shall use the personal information obtained only within the scope of the purposes of use and shall take necessary measures to prevent malicious use.
  3. In the event that WT Tokyo outsources all or part of the business activities handling personal information, we shall select the outsourcing company in accordance with our own criteria to determine whether the outsourcing company can meet an adequate level of protection, and appropriately manage it by contract.
  4. WT Tokyo shall take reasonable preventive actions against risks including unauthorized access to, loss, destruction, alteration and disclosure of personal information. If any issue arises, we shall properly take corrective actions.
  5. In the event that WT Tokyo receives any complaints and inquiries on personal information, or any requests from an individual for disclosure, correction, deletion, suspension of use of his/her personal information, we shall respond without delay.
  6. WT Tokyo shall endeavor to review and improve our management system for personal information protection on a constant basis.

Fate of enactment: December 15, 2005

Last revised: December 1, 2018

Wunderman Thompson Tokyo

Hironobu Kitajima

Chief Executive Officer

About the PrivacyMark

In April 2007, WT Tokyo was certified as a holder of the PrivacyMark by the Japan Institute for Promotion of Digital Economy and Community (JIPDEC), which is granted to private enterprises taking appropriate measures to protect personal information.


In compliance with the JISQ15001:2017 requirements and, WT Tokyo will disclose the following:

[Purpose of using personal information obtained other than directly from an individual in writing]

Type of personal information: Information on event/promotion participants

Purpose of use: Data analysis on participants, offering of prizes/gifts

Category of disclosure: Non-disclosure

[Purpose of using the retained personal information]

Type of personal information: Information on executive officers and employees of clients (advertisers, etc.) and outsourcing companies

Purpose of use: Business communication, negotiation, invoicing/payment, information management of client/outsourcing companies

Type of personal information: Customer information including clients

Purpose of use: Business communication, contract fulfillment, call of duty

Type of personal information: Business card information

Purpose of use: Business communication

Type of personal information: Information on inquiries/opinions

Purpose of use: Response to inquiries/opinions

Type of personal information: Employee and prospective employee information including permanent, temporary and part-time employees

Purpose of use: Human resource management, tax affairs/accounting, recruiting

Type of personal information: Information on consumer survey respondents

Purpose of use: Analysis of consumer survey results, offering of rewards

Type of personal information: External open information/purchase information

Purpose of use: Our services and associated businesses, introduction of our services, event/promotion announcement, consumer survey and data analysis

[Procedure for disclosure request]

If you or your representative would like to request notification of purpose of use, disclosure, correction, addition or deletion, suspension of use of the personal information we hold, or restriction of passing it to third parties (hereinafter referred to as "request for disclosure”), please contact us at the following address. In such cases, in order to prevent leakage of personal information or rewriting of information, we will ask you to submit documents and materials that enable us to verify your identity, and respond to your request as prescribed in our procedures. The personal data we hold is that shown in the purpose of using personal information described above.

[Name of the certified organization for personal information protection and contact information for filing complaints]

Japan Institute for Promotion of Digital Economy and Community (JIPDEC)

Complaints and Consultation Inquiries Desk for Personal Information
Roppongi First Building, 12th Floor, 1-9-9 Roppongi, Minato-ku, Tokyo 106-0032

TEL: 0120-700-779

*Please note that the above is not the contact for products and services of WT Tokyo.

*If you find inadequacy in our management of personal information, you may file complaints to us first. However, if you are not satisfied our response, you may file complaints to the above certified organization for personal information protection.

If you have any questions, complaints, or concerns, please contact the following:

Wunderman Thompson Tokyo

Complaints and Consultation Inquiries Desk for Personal Information

Yebisu Garden Place 30F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6030, Japan

TEL03-3280-9500 (From 900 to 17:00 on weekdays) FAX03-3280-9547 (24/367)

<Personal information manager> Chief privacy officer

Personal Information Consent Statement

For retention of your personal information, we have established the following policy for the handling of such personal information, and shall endeavor to protect it.

[Purposes of use of personal information]

To respond to inquiries.

[Third party provision]

Unless otherwise required by law, we will not provide to any third parties any personal information of an applicant without prior consent of the person.

[Outsourcing of personal information handling]

We may outsource personal information handling.

In that case, we will assess, select an outsourcing company, and provide adequate oversight for the outsourcing company.

[Arbitrary property of submission]

Submission of your personal informant is not mandatory. However, please note that if you do not submit your personal information, we may not be able to make an assessment on employment.

[Request for disclosure of personal information]

You have the right to request notification of the purpose of use, disclosure, correction, addition, deletion, and the right to refuse the use or provision of your personal information. Please contact the following whenever necessary.

Tel: 03-3280-9500

Wunderman Thompson Tokyo

Chief privacy officer

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).