Ethics in the data economy

Tomorrow’s leading brands are already thinking about how they can position themselves to win in a world where consumers are more concerned about data privacy and security than they are about gun violence, natural disasters, crime and drug use.

Wunderman Thompson conducted research to understand consumer’s concerns about data use and discovered initial linkages to brand reputation and the bottom line.

In this study, we were able to establish a connection between data ethics and brand perception, including correlations based on unexpected uses of data.

Entrust Main Fin01
Data is moving from being an asset to a liability.

Wunderman Thompson health retail sector client

Download the Entrust Report

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

Data HOME HERO image option1 3840x2160px
Perícia

Data

We help brands use data to be more inspiring.
Find out more
Arianee wt web3 1536x864
Novidades

Wunderman Thompson Joins Web3 Partnership

Arianee, the leading web3 solutions platform for brands, is accelerating its development strategy with a new partner program
Read Article