Welcome to the UK version of The B2B Future Shopper Report, focusing on the changing behaviours of B2B shoppers online.

The report reveals where suppliers must prioritise investment to drive sales in the wake of the pandemic, looks at which platforms are gaining traction, how B2B professionals are embracing technology to buy products for their business and where they turned to as a result of supply chain issues during the pandemic.

The report offers unique insight into B2B purchasing generally and how this has been affected as a consequence of COVID-19.

B2B Purchasing Online on the Rise

B2B online purchases have increased by nearly a quarter (24%) since last year. Nearly half (46%) of all B2B purchases are now made online.

Clearly the B2B industry, like B2C, is entering a time when digital sales are on the rise. This move must influence B2B organisations’ strategies.

We asked What percentage of your B2B purchases were made online pre COVID-19 and currently?

Which channels prove most popular?

Are we seeing a shift in channels as more move to online and what about Amazon?

59% said that they don’t currently buy through Amazon Business, but intend to in the future.

We asked Which of the following channels is your business buying through pre and during COVID-19?

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