Now in its fourth year, our Future Shopper Report seeks to identify trends in people’s digital-buying behaviours to help influence brand commerce strategies and ensure that organisations are ready to meet the expectations of the consumer and the channels of the future.
This year’s report comes at a time of immense transformation as we all face a world turned upside down by COVID-19. Experts talk of a 'new normal'. Right now, however, it's anything but.
Digital commerce on the up - and up.
Our research went into the field just as the world started to feel the effects of COVID-19. The Future Shopper 2020 gives an initial insight not only into digital commerce shopping habits, but how these habits may change in a future impacted by COVID-19. Throughout this report, we’ve considered not only the data, but also how the global pandemic affects the trends and insights that the data presents.
Irrespective of COVID-19, one thing is clear: Digital commerce is on the rise, with two thirds of people planning to use digital shopping channels even more in future.
The Future Shopper 2020 surveyed over 16,000 online consumers across the UK, USA, China, Spain, France, Netherlands, Germany and Australia.