Following an absence of 3 years, the event was back with a vengeance. Although definitely catering to the German market, OMR now has a decidedly European flavour with whispers of it ‘becoming the new Dmexco’ floating around the gargantuan halls of the Hamburg Messe.
It’s very much promoted as a festival, not a trade fair, and lives up to that reputation with street food, live music and thumping tunes coming from every stand from about 4pm onwards, bringing a great early evening atmosphere. During the day, option paralysis sets in as you scroll through the enormous list of workshops, masterclasses, guided tours etc. It’s almost too much – but there’s definitely something for everyone.
So what was hot? Here’s our take on some of the trends that had the digital glitterati chomping at the bit.