London, UK – 22nd April 2022: Global life sciences enterprise Bayer has agreed to join Wunderman Thompson Commerce and Vaayu’s Sustainable Commerce pilot, the first business to commit to tackling two Sustainable Development Goals in digital commerce: Climate Action and Responsible Consumption & Production.
The consumer health division of Bayer is a leading supplier of non-prescription OTC (over-the-counter) medicines, nutritional supplements, medicated skincare products and other self-care solutions in the categories of pain, cardiovascular risk prevention, dermatology, digestive health, allergy and cough and cold. Bayer will work with the retail focused, climate-tech expert Vaayu to develop new approaches that drive carbon reduction, from product to logistics.
Vaayu is the world’s first and only carbon-tracking software and will allow Bayer to optimise its carbon footprint by providing access to automated, real-time data that delivers clarity on company emissions. Connecting via Bayer's point-of-sale system, Vaayu is able to accurately calculate the carbon footprint of daily transactions using its proprietary database of more than 600,000+ data points.
By automating Bayer’s carbon footprint calculations across three key areas of commerce, including product, packaging and delivery, Vaayu will help identify carbon hotspots and provide reduction scenarios that empower tangible action. Using Artificial Intelligence and optimising business processes will enable Bayer to improve efficiencies, reduce packaging waste and green-house gas emissions. At the same time as lowering its impact on the environment, the data will inform a reduction in the cost to serve, ultimately allowing Bayer to reinvest these savings back into responsible consumption and production programmes.
The target outcomes of the programme include cost savings, reducing CO2 emissions to meet environmental targets and improving transparency and access to information throughout the customer experience. The initial rollout will take place with flagship personal healthcare products and services in Germany, enabling Bayer’s Consumer Health division to test these new approaches and learn from them with a view to scale across other areas of the business.
The Sustainable Commerce Practice was unveiled by Wunderman Thompson Commerce and Vaayu in December 2021 and launched to market officially in a closed beta in January 2022. The offering covers consultancy, creative, operations and technology services to support clients in reducing the carbon footprint of their digital commerce propositions and meeting the evolving needs of consumers.