01

Cashback and Peace

An unusual (and musical) finantial benefit to Pernambucanas' fans

Cliente

  • Pernambucanas

Escritório

  • Sao Paulo

Serviços

Challenge

A centenary brand was in need of communicate a cashback program that was a bit different: it gave back the money itself instead of discounts. Without suffering.

Inspiration

Suffering is well known as a very popular musical style in Brazil. Its songs are all about getting someone back to their romantic lives. The opposite of our program.

Idea

We asked for a popular songwriter to create a lyric that explains the cashback: a song of suffering with a happy ending between the money and the costumer.

Growth

Besides the fact that Pernambucanas is a centenary brand, this idea was a step ahead to renew its audiences.

CASE PNB CASHBACK