Challenge

Make a series with a tough theme – gender violence – a mainstream watch.

Inspiration

Unfortunately, gender violence is a mainstream problem in Brazil. Every Brazilian either has suffered from it or knows someone who has.

Idea

Netflix partnered with the main publishers in Brazil to make their social media platforms for women who battled gender violence to speak about their journeys, using the series as a starting point.

Growth

Social awareness and pop culture combined to spread a powerful message. Good Morning, Veronica stayed in the Top 10 most viewed shows in Brazil for 3 weeks and became one of Netflix's highest spontaneous media cases in the last couple of years.

BDV CANNES 2021 Cut6

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