Challenge

Lisbon was the 2020 European Green Capital Award winner. The challenge was to create an identity, an image, a logo that gave life to the concept of “European Green Capital” and could be used in different formats across the city.

Inspiration

A sustainable Lisbon is a path that must be taken by everyone. By all the indifferent ones.

Idea

"Choose to evolve."

Letter by letter, Lisbon comes alive and grows like a tree, on which a crow, one of the city symbols, lands. Typography and colors give the set an informal, playful and contemporary look.

Growth

Won the “Branding and Logo” and “Press and Outdoor” awards at the Clube de Criativos de Portugal 2020 Festival.

Y2mate com To the indifferent Lisboa Green Capital 2020 1080p

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