The web3 ecosystem represents almost limitless new opportunities for forward-thinking brands.

The metaverse allows you to harness the power of a burgeoning network of immersive 3D worlds to engage your consumers in entirely new ways. Meanwhile blockchain technology enables you to store and broker an almost infinite array of new digital assets such as NFTs or virtual goods.

Almost anything is possible within the web3 environment. Brands exploring this frontier of marketing need a guide. That’s why we created POSSIBLE Worldwide.

As experts in the end-to-end customer experience, we have all the necessary capabilities to help you succeed in the web3 space. We’ve developed an approach to help you experiment, execute and grow in this burgeoning new sector.

POSSIBLE Worldwide has been specially created to give you a deep understanding of what the metaverse is, provide actionable insights into the challenges and opportunities faced by your brand in your sector and then stretch to expert concept and delivery.

As the first agency to launch its own metaverse, Wunderman Thompson is a web3 pioneer. We’ve helped the world’s biggest brands develop web3 strategies, take their first step into the metaverse and experiment with NFTs. We remain at the forefront research, intelligence and thought-leadership into the metaverse and blockchain technologies.

If you’re looking to the web3 future. Look no further than Wunderman Thompson and POSSIBLE Worldwide.

SERVICES

Discussion of what a meaningful presence is to your brand and business. Defining the metaverse as well as the key technologies that make up the landscape.

A bespoke sector insight that can help ascertain your position amongst your competitors, as well as determine your next step.

We help you build a web3 and/or Metaverse strategy for your brand, covering Extended Realities, Virtual Worlds, Blockchain and NFTs. Think of it as a workshop with all the right people in the room.

We build experiences using resources both internally, within WPP and with our approved list of specialist partners. This is also bolstered by our research into the leading platforms.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

web3 Наши работы

L'Oreal

YSL Beauté makes a daring step into web3

Yves Saint Laurent Beauté embarks on a journey to explore the latest frontiers
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NFT YSL BEAUTY GOLDEN BLOCK
The Royal Canadian Legion
Награды

Immortal Poppy

Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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06 IM Poppy Alex Decoteau
Institute for Canadian Citizenship

Disparity Coin

Proving once and for all that newcomers are our most valuable asset.
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COIN FRONT
International Committee of the Red Cross
Награды

Liferun

What We Learned by Bringing the Red Cross to Fortnite
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LIFERUN HERO IMAGE

web3 Insights

Metaverse II cover no text MVFW2022 Venue 03
Insight

New Realities: Into the Metaverse and Beyond

A new trend report cataloguing the metaverse.
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HERO Super Real NYC Ciprianis3
Insight

Web3 expertise

Tech experts define Web3 in their own words.
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HERO D7 A1720 HR
Insight

Decentralized brands

DAOs are introducing a new form of branding as Web3 continues to take shape.
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HERO Stella horse from FB
Insight

NFT innovation

What's happening with NFTs? We look at who's buying them, new brand activations and what they spell for the future of retail.
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web3 Новости

Screenshot 2022 07 26 at 9 27 03 am
In The Press

An Average Workday in the Metaverse

Wunderman Thompson onboarded its new hires in the metaverse. Here’s what it was like
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Disruptive Technologies
Новости

Business Leaders View the Metaverse and Web 3.0 as Essential To Success

However, AI trumps both with 91% seeing it as crucial in two years
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Adobestock metaverse resized
In The Press

The Emergent Paradigm of Metaverse Marketing

Gareth Jones, SVP global marketing, shares how brands must create inclusive, immersive worlds for their customers to get ahead in the metaverse marketing race
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Metaverse 4
Новости

WT Inspiration Beach

Experience our unique take on creativity, content, and connectivity with immersive metaverse activation at Cannes Lions 2022
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