As a sub-sector of the already booming healthcare marketscape, medical device is big — $455.34-billion-in-2021 big, if you ask Fortune Business Insights.

And if you look beyond that already impressive figure, you’ll find an even larger, more impressive one: $650B, which is the global market size they’re projecting for 2028.

In other words, the medical device industry will have grown by more than 40% and be well on its way to a trillion-dollar market cap in mathematically less than half the time it took James Cameron to make “Avatar.”

If everyone is bullish on medical device marketing, why are so many medical device marketers having a bear of a time doing it well? What will be the impact of the new “health consumer professional?” Chief Creative Officer Brandon Chuang shares his perspective.

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